Branding Project | Web Design
Girlforce is a not-for-profit organization teaching game development skills to girls, women and non-binary folks in the Ottawa area. Consisting of current industry professionals, the Girlforce team seeks to make the game industry more welcoming and accessible. We do this through offering free classes to interested individuals, holding social events to build community within the local industry, and by getting involved in larger national and international events to bring a message of equality and inclusion to the industry at large.
Girl Force T-Shirt
Girl Force’s logo is the foundation for communicating with your target audience. Brand recognition is the key to building a successful relationship and trust.The application of these visual elements should always come together to produce a story. This story should display Girl Force’s desire to change the gaming industry and empower women.
Girl Force empowers women with the intention of disrupting the current narrative established by the gaming industry. Young women should feel confident and should be able to trust Girl Force to give them the skills they need to enter a workplace which is currently dominated by men. Girl Force promotional pieces should reflect the strengths of the women who participate in your program and the women who devote their time in order to make this program possible.